The American electorate is getting ready for the next presidential elections and digital campaigns play a big role in this race. However it is not as easy as it sounds to manage a digital campaign throughout an election.
The US presidential election carried out every four years, takes the lead in world political campaigns as well as advertising world. Political communications experts throughout the world watch the campaigns, comment on new developments and bring forward their own perspective to the new trends and tools of digital activism. Current president Barack Obama became the first one to not resist the power of digital campaigns in 2008 and managed to reach the younger generations in the US. Through his Facebook campaign, he convinced many new voters to register and actually vote for him. This paved his road to the White House. The upcoming elections now see a competition of campaigns on the internet from both sides, and president’s rival is Mitt Romney of the Republican Party.